It came about last week. I was sitting in a State Conference for insurance professionals. I knew it was coming and I was ready to see if maybe THIS time, I would get more understanding than I had before. There was so much coming at me with regards to health care reform, I seemed to be in a tidal wave of information that seemed to change daily. The good news is, it was not just me. The bad news is, eve n many of those people “in charge” have little to no idea what is the 2,000 + pages of legislation called “health care reform”. A few things I came away with, I will share here…as well as an excellent bit of compiled info on some recent points to keep in mind for the coming months of 2010.1 – Don’t worry if health care reform seems confusing… it is. Many who felt health care reform would be a good thing for the United States, I feel, forgot how many cooks would be in the kitchen on this one. Sure, there were some “head chefs”, but everyone wanted to make it something good for them or the people they represented. Unfortunately, I also feel that all these “chefs” forgot to consider one party of people and that was others. They seemed to forget the masses of people this was supposed to help and instead focused on a plan so riddled with more questions than answers.2 – Health care reform will change even more. If you thought this bill was it, think again. If anything more could go wrong in our political administration I would be shocked. I just don’t see this group of “changers” lasting much past one term in office. With that said, one of the first things that will be adjusted and changed will be health care. No matter who takes over, the bill we currently are so concerned with and the bill that would take until 2014 to completely make itself known will change so dramatically we really won’t know anything until it’s all said and done.3 – We will be the ones to help make sense of it all. I write to many colleagues each and every week and one thing is certain… the insurance professionals will be the ones to be sure that the regular people know what health care reforms will effect the people we get an audience with. We as professional insurance agents and representatives will be the ones on the front lines making sure that our clients understand what is out there and how and/or what to do about it. If we work with companies and their benefits, we will be the ones those human resource professionals and business owners will be turning to for answers. Will you be ready. Start now and take a little each day to be more “up to date” than the agent down the street. It will help you stand out as “the go to” for health care reform answers.4 – We all have to share. If we get some great pieces of information, we need to share it as soon as we can with as many people as we can. The information about health care reform is not meant to be secret, but many have no idea where to get it. If you get a handle on some piece of this legisltation, share it. Share it in an article or a newsletter. Share it in speech or over coffee. When we share information, we keep all the facts on the table and together we can all work this out.Below is a compilation of some items to consider with regards to health care reform. Feel free to pass on any of them that you see fit for you and your situation:- Retiree Health Subsidy. For plans that satisfy various application and submission rules, the federal government will reimburse participating employers 80% of an early retiree’s (age 55 and over but not eligible for Medicare) health claims between $15,000 and $90,000. This program is to be effective as of June 23, 2010, and will cease upon the earlier of exhaustion of its $5 billion in funding or January 1, 2014.- Increased Resources. The Health Reform Bill allocates an additional $300 million to fight health care fraud and abuse over the next 10 years.- Transparency. Effective immediately, physician practices who provide their patients MRI, CT, and PET imaging services are required to inform those patients in writing of other suppliers in the community who can provide those services. The Health Reform Bill also requires disclosure of financial relationships between physicians, hospitals, pharmacists and other providers and manufacturers and distributors of certain drugs, devices, biologicals, and medical supplies.- Community Health Assessment.
Provide Home Health Care
Home health care refers to the process of having a health care provider, usually a nurse or a nurse assistant, come to the home of a person who is elderly or disabled and help them with basic daily activities that due to their age and disability they are unable to perform themselves.It can take many forms, depending on the extent of assistance the patient requires. For some patients, basic assistance with housework and meal preparation is the extent of their need. For others, full medical knowledge may be required.Evaluate the needs of your loved one before contacting the provider and discussing your options. The level of care offered varies greatly, from weekly visits to live-in companion care. The home health care agency can explain your options and discuss pricing with you.Medicare provides coverage for some home health care, depending on the specific needs of the senior involved. Any care you want beyond the coverage offered by Medicare or your own insurance company would have to be paid out of pocket. This can make it difficult to provide the level of care you sometimes want, but most companies are aware of this issue and can help you find a financing plan that works.As the needs of the patient change, so does the providers arrangement. Be prepared for your home health care needs to increase, and be aware of the point where you will be interested in ending home health in favor of looking into a nursing home of some sort. Of course, most seniors prefer to stay in their own home as long as possible.You may be able to keep home health care but may need to change providers. For example, if you start with an untrained companion provider basic cleaning and meal preparation services, you may at some point need to hire a nurse or nurse assistant to take care of the patient’s increased medical needs.This is a good option for seniors who have minor difficulties performing the basic activities of daily living, like bathing and dressing themselves, but otherwise are healthy. For seniors that live far away from their family, they can help provide social interaction and interest to the lives of the senior.Home health care is a good choice for many elderly people. It is, however, a complex decision that requires taking into account the finances available, the needs and wants of the senior, the availability and willingness of the family to provide care, and the potential future needs of the senior. By contacting them and discussing your situation and concerns, you can determine the best course of action for you and your family.
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.